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The High Street is going Digital

The growth of online shopping and e-commerce is leading to traditional high street shops struggling to level the playing field with their online-only competitors. Cafés, bars, restaurants and shopping centres increasingly offer free public WiFi to attract footfall as part of the high street fight but this is far from being enough. Retailers must take advantage of the invaluable customer data, made available through the installation of public access WiFi.

However, with Yorcoms' public access WiFi solutions, Yorcoms can hugely expand your brand awareness further than the walls of your premises, or the pages of a local newspaper. With years of experience with this type of fully managed, free public access wireless networks in retail centres and across whole communities; Yorcoms have the knowledge and the technology needed to make digital work for you and your business.

Rather than blindly collecting email addresses and poorly targeted social media campaigns; operators can use this technology and the information it delivers to target, reach and productively engage with their customer base.

Keeping customers informed of new, money-saving offers, sales, special events, and even determining the effectiveness of advertising or signage. You’ll understand your customer’s preferences and shopping habits; enabling smarter inventory management, staffing levels, opening hours of and many other contributors to real, sustainable success and profitability.

Look below at what we can do to help.
Connecting High Street Retail To The “Digital Age”

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Dramatic changes within the UK retail sector over the recent years have forced high street retailers to look at their operations and take necessary steps to run efficiently and cost effectively, whilst constantly improving customer attraction and engagement. With their main competition from internet shopping, their rapid increase is winning over retail customers.

However, at Yorcoms, we are keeping our clients at the forefront of that revolution and the revitalisation of the high street. A perfect example of what we can do can be found in thriving Portsmouth, the home of the British Navy. We provided a fully-managed free public WiFi network in the city’s main retail area, both inside Cascades Shopping Centre and outside in the surrounding Commercial Road precinct.

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Since its launch the service has been used by many thousands of shoppers, giving them a service they demand and expect, whilst at the same time providing retailers with a fantastic platform to digitally reach out to potential customers. 

Find out more in the “Innovation” section below.

 

Real Time Intelligence Giving The “Digital Edge”
Improving your “Digital Reach”

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Our core ethos and business model is built around the belief that we must make access to quality Broadband and the Digital World is available to ALL, regardless of location or financial status.  We always strive deliver real benefit to the people, communities and organisations we work with and are committed to delivering a high quality and fairly priced range of products & services to our Customers at ALL times.  These are values we believe are clearly evidenced by the fact that we are a Certified ADR Provider through Ombudsman Services. 

     

Contact Address

   Yorcoms Ltd
         Community House
         Portholme Crescent
         Selby,
         North Yorkshire,
         YO8 4QQ

   +44 (0) 330 122 1091
  +44 (0) 330 122 7425
  This email address is being protected from spambots. You need JavaScript enabled to view it.

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